Switching to a new ERP system is an opportunity to modernize business operations, but it also raises an important question: how do you find the right tools to support your daily warehouse processes?
For DL Wholesale Inc., a US-based hydroponics and horticulture wholesaler, moving to Odoo was an important step in updating its business systems. To support its inventory management workflows, the company evaluated several applications before choosing Ventor PRO.
With multiple distribution centers, and a focus on fast order fulfillment, reliable warehouse operations are essential to the company’s business.
In this customer story, Donald La Rosa, owner of DL Wholesale, shares why the company switched to Odoo, what they were looking for in an inventory management solution, and how their experience with Ventor PRO has been so far.
Meet DL Wholesale Inc.
DL Wholesale is a manufacturer and distributor of indoor and outdoor gardening supplies, specializing in the hydroponics and horticulture markets. The company sells exclusively to retailers rather than directly to the general public.
Based in the United States, DL Wholesale operates distribution centers on both the West Coast and East Coast, with locations in Tracy, California, and Romulus, Michigan.
Its products serve retailers and growers across the United States, as well as international markets. The company’s product range includes indoor gardening and greenhouse equipment designed to support the needs of the growing community.
DL Wholesale describes itself as one of the fastest-growing hydroponics and horticulture wholesalers in the industry. Despite its growth, the company aims to maintain the service standards and personal approach of a small, family-operated business.
What makes DL Wholesale different?
The company’s approach to distribution is built around several key principles:
- Quality products at competitive prices. DL Wholesale focuses on offering quality products while keeping its operating margins low.
- Multiple distribution centers. Its locations help provide prompt service and delivery, with same-day shipping available on most orders.
- Retailer-focused service. The company works with businesses of different sizes, from small stores just getting started to established retailers.
- Straightforward returns and warranties. DL Wholesale emphasizes prompt return service and resolving product-related issues.
- Flexible ordering. Customers can order through the company website, email, text, or directly through their DL sales representative.
This combination of distribution capabilities and customer-focused service makes efficient inventory and order management particularly important.
Moving from an outdated ERP system to Odoo
Before adopting Odoo, DL Wholesale relied on an older ERP system that no longer met the company’s needs.
As Donald explains, the previous software was outdated, and the Android devices used by the warehouse team did not work well with it.
The company decided to switch to Odoo and look for an inventory management application that would work smoothly with the new ERP system.
However, finding the right solution required some evaluation. The team wanted more than just an application that could connect to Odoo. It needed a practical tool that warehouse employees could learn and use in their everyday work.

Why DL Wholesale chose Ventor PRO
Rather than choosing the first available application, DL Wholesale tested several inventory management solutions for Odoo.
After evaluating a handful of options, the company selected Ventor PRO.
According to Donald, one of the important advantages was how easy the application was for the team to use and learn.
“We’ve been really happy with it so far,” he says.
Donald also highlights that Ventor PRO provides the functionality the company needs for its warehouse operations, along with additional features they can explore as they become more familiar with the application.
For a business transitioning from older software, an intuitive interface and the ability to gradually adopt more functionality can make a meaningful difference in the implementation experience.
A smooth start with Ventor PRO
At the time of the interview, DL Wholesale had been live with Odoo and Ventor PRO for approximately six weeks.
Although the implementation was still relatively recent, Donald was already positive about the experience.
He specifically mentioned three things:
- Easy to learn: The interface was straightforward for the warehouse team to understand and use.
- The functionality they need: Ventor PRO covers the company’s current inventory management requirements.
- Room to grow: The team is looking forward to learning more about the application and implementing additional features.
The company is continuing to explore the available functionality and identify more ways to use Ventor PRO in its daily operations.
Supporting Odoo warehouse operations with Ventor PRO
For a distributor operating multiple locations and fulfilling orders for retailers, inventory accuracy and efficient warehouse processes play an important role in daily business operations.
Ventor PRO is a professional warehouse management and barcode scanning application for Odoo. It helps warehouse employees perform inventory operations using mobile devices and barcode scanners.
For companies moving to Odoo, choosing the right warehouse application is an important part of building an efficient workflow. The solution should not only cover current operational requirements but also provide flexibility as the business develops.
DL Wholesale’s experience illustrates this process: moving away from outdated software, evaluating available Odoo inventory applications, and selecting a solution that the team finds easy to learn and use.
As Donald puts it, the team is happy with Ventor PRO and looks forward to implementing even more of its features.
Watch the full customer review
Want to hear directly from a Ventor PRO customer?
In the video below, Donald La Rosa shares more about DL Wholesale, its transition to Odoo, and the company’s experience choosing and starting to use Ventor PRO.
Watch the full customer review:
Looking for an inventory management solution for Odoo?
Whether you’re implementing Odoo for the first time or looking to improve your existing warehouse workflows, Ventor PRO can help your team manage inventory operations with mobile devices and barcode scanning.
VentorTech is an Odoo Gold Partner, helping businesses implement and extend Odoo with professional warehouse and business solutions.
- Explore Ventor PRO: Discover its warehouse management and barcode scanning features.
- Start a free trial: Test Ventor PRO in your own Odoo environment.
- Need help with Odoo? Contact the VentorTech team to discuss your implementation and warehouse requirements.
Make your Odoo warehouse operations more efficient with Ventor PRO.
Recommended articles:
- The IKEA of Building Materials: Why BuildMyPlace Trusts Ventor PRO for Warehouse Management
- The Ventor app Enhances Amazon’s FBA Prep Service in Chicago
- Ventor PRO Reviews
------------------------------------------------------------------
Education: University of Lodz
------------------------------------------------------------------
Experience:
Product Marketing Manager
------------------------------------------------------------------
Current position: Product Marketing Manager
------------------------------------------------------------------
The Global Mini MBA